Adobe expands India distribution via Airtel partnership

Bundles Adobe Express Premium into Airtel’s digital services portfolio.

Bharti Airtel has partnered with Adobe to expand the reach of Adobe Express Premium in India by bundling the offering into Airtel’s digital services portfolio.

Under the partnership, Airtel will provide free access to Adobe Express Premium, worth about INR 4,000, to its 360 million mobile, Wi-Fi and DTH customers for one year.

Customers can activate the subscription through the Airtel Thanks App, with no credit card requirement.

Adobe Express is a create-anything app that allows users to design social media assets, marketing materials, short videos, and other digital content.

The Premium subscription includes professional design templates, AI-powered features such as background removal, image generation, and one-tap video editing, along with premium Adobe Stock assets, over 30,000 fonts, and 100GB of cloud storage.

It also includes features such as auto captions, instant resize, and syncing across devices, without watermarks.

Airtel said the offering is aimed at small businesses, entrepreneurs, marketers, creators and students looking to produce professional-quality content.

The app is available in English, Hindi, Tamil and Bengali.

The Adobe Express Premium subscription is available to all Airtel customers for one year, subject to terms and conditions.