OpenAI sees Codex usage in India surge 27x as enterprises operationalise AI workflows

OpenAI has reported a sharp rise in Codex adoption in India, with weekly active users growing 27-fold since the beginning of 2026 as AI tools expand beyond software engineering into enterprise and knowledge workflows.

The company said daily Codex interactions in India also increased over 20-fold by late April, placing the country among the top five globally for Codex adoption and among the top ten for overall engagement.

The figures, shared during Mumbai Tech Week, indicate that India is emerging as one of OpenAI’s fastest-scaling markets for AI-assisted workflow automation.

According to OpenAI, over 25 percent of Codex requests in India are now related to non-coding tasks, including information synthesis, document drafting, workflow organisation, communication support and research automation.

This indicates AI tools originally designed for developers are being adopted by business users, operations teams, researchers, founders and students for day-to-day execution tasks.

OpenAI’s head of startups for Asia-Pacific, Thomas Jeng, said the adoption curve is no longer limited to technical users.

“We’re seeing founders, operators, researchers, students and business teams use Codex to turn ideas into working outcomes faster,” Jeng said.

“Codex may have started as a coding product, but increasingly people are using it to move from intent to execution across almost all aspects of work,” he added.

Codex adoption expands into enterprise workflows

The shift reflects how enterprise AI adoption in India is evolving from experimentation toward operational usage.

Instead of limiting AI deployment to developer productivity, organisations are embedding AI tools into research, documentation, internal workflows and business processes.

The momentum also aligns with India’s expanding AI builder ecosystem, where enterprises, startups and digital-native firms are accelerating adoption of AI-assisted operational models.

OpenAI’s growing partner-led execution strategy in India is also contributing to the momentum. Earlier this year, the company “expanded its global systems integrator ecosystem” for Codex, onboarding firms including TCS, Infosys, Accenture, Capgemini, Cognizant, PwC and CGI to support enterprise deployment.

The move shows how AI adoption is shifting from standalone pilots toward services-led implementation, governance and workflow integration inside large organisations.

OpenAI attributed part of the growth to India’s engineering and problem-solving culture, which has helped drive rapid uptake of AI-enabled workflows.

The company has already announced Codex-related engagements with firms including Tata Consultancy Services, Infosys and Razorpay across software engineering, workflow automation and enterprise AI deployment initiatives.

Earlier this year, OpenAI’s Signals Report identified India as the fastest-growing Codex market globally, with coding-related usage running at roughly three times the global average.

The report also showed strong activity concentration across India’s technology hubs, with Telangana ranking first, followed by Karnataka and Tamil Nadu.

At the same time, OpenAI continues to expand Codex capabilities beyond core programming tasks.

Globally, OpenAI said over four million developers now use Codex weekly. India’s latest growth figures, however, suggest the market opportunity may extend far beyond the developer community.

OpenAI has also been expanding its local presence in India as enterprise demand grows.

Earlier this year, the company announced plans to open offices in Mumbai and Bengaluru under its “OpenAI for India” initiative, alongside partnerships with Tata Group and other enterprises to support sovereign AI infrastructure and enterprise deployment.