Barracuda enhances partner success program, launches Partner Sales Engineer Community

The Barracuda Partner Sales Engineer Community provides exclusive access to training labs, scanning tools, and live Barracuda product demos and sandboxes to expand technical expertise and help customers understand and strengthen their cybersecurity defences.

When it comes to cybersecurity, partners play an important role in not just delivering products and services to customers but also helping them solve the gaps that they face. Currently, businesses are still challenged in solving the talent gaps, especially as they continue to adopt newer technologies.

In cybersecurity, the lack of talents has led to businesses relying more on managed service providers (MSPs_ to fill the void. By outsourcing cybersecurity through MSPs, businesses would also have the opportunity to have advance their cybersecurity defenses and such.

For Barracuda Networks, partners in industry, be it MSPs, resellers or distributors, provide an opportunity to not just grow the business but also create a community that are capable of working together to improve cybersecurity.

As such, the cloud-first security provider has launched the Barracuda Partner Sales Engineer Community. The enablement and rewards program is catered for value-added resellers, MSPs, distributors, systems integrators, and more.

As part of the Barracuda Partner Success Program, the Barracuda Partner Sales Engineer Community provides exclusive access to training labs, scanning tools, and live Barracuda product demos and sandboxes to expand technical expertise and help customers understand and strengthen their cybersecurity defences. Partners are also eligible for exclusive rewards and benefits and can collaborate with peers.

Enhancements in the Barracuda Partner Success Program include Security Operations Center (SOC)-as-a-Service for sell through partners. Barracuda is making its Managed XDR solution available to all partners through SOC-as-a-Service for the first time. The globally distributed OSC for threat detection and response will help IT staff improve their cyber resiliency.

Barracuda is also providing new certifications or its managed XDR as well as update certifications for its other flagship offerings to help partners differentiate their business, improve the sales cycle to close deals faster and grow revenue as well as increase operational efficiencies and enhancing the customer experience.

There will also be two new dashboard modules to channel automation tools. Partners can easily monitor program compliance with real-time visibility into revenue and certification achievements and renewals, as well as track performance against rebate targets.

With these enhancements, sales engineers can build technical expertise, access tools to help customers advance their cybersecurity defenses, and collect rewards at the same time.

Jason Beal, vice president of Barracuda’s worldwide partner ecosystems stated that the need for always-on security operations is critical in protecting against today's complex cybersecurity threats. As such, he believes that partners need to prioritise complete solutions that are easy to buy, deploy, and use.

"We have made significant advancements to the Barracuda Partner Success Program since its launch last year to arm frontline partners with industry-leading solutions, expert security operations specialists, and the necessary training and tools to neutralise attacks and improve overall cyber resiliency. We are continuously listening to and learning alongside our partners in a truly collaborative approach, and these phase three program updates directly address feedback to meet their evolving needs,” said Beal.

Introduced in December 2023, the Barracuda Partner Success Program is designed to ensure the success of partners worldwide. The global program provides support and resources that enable partners to remain agile across various routes to market. This includes managed services, resale, and marketplaces.

Partners can meet customers where and how they want to procure and consume technology. Partners will also benefit with resources, incentives, and clear success paths specific to premier, preferred, and authorized tier levels.