Google Cloud makes two major announcements in Thailand

Apart from launching the flagship PanyaThAI program, to empowering Thai businesses with agentic AI solutions, Google Cloud also announced a new TalayLink subsea cable connecting Australia and Thailand.

As Thailand organizations are reportedly more effective in applying AI and expected to contribute an estimated US$21 billion in economic value by 2030 to the country, Google Cloud has taken the initiative to simplify the development and adoption of enterprise-grade agentic AI solutions for Thai businesses.

The PanyaThAI program offers Google’s proven transformation blueprint, which includes full-stack services, free training, and ecosystem expertise, to help organizations unlock significant ROI from agentic AI. The program commenced with fifteen prominent organizations representing financial services, retail, education, manufacturing, media and entertainment, and real estate have joined the program.

The 15 charter member organizations include Bitazza, Chulalongkorn University, Dhipaya Group Holdings, Finnomena, Ocean Life Insurance, SE-Education (SE-ED), Shop Global E-Commerce Company Limited, Siam Piwat, Sansiri, Skooldio, the Stock Exchange of Thailand, Thai Wacoal, TISCO Financial Group, TOPS, and True Digital Group.

According to Annop Siritikul, Country Director in Thailand for Google Cloud (pictured above), a Google Cloud study revealed more than half of surveyed executives reported six to 10% revenue growth from putting enterprise AI solutions into the hands of their teams and the people they serve globally.

“Their organizations are now channeling at least half of their AI budgets toward a unified agentic platform that will serve as the core engine for redesigning operational processes and strengthening their market leadership. More specifically, companies that have embraced AI from Google Cloud have transcended 'pilot purgatory.’ They have achieved an average return on investment (ROI) of 727% in three years, with a ‘payback period’ of eight months, reinforcing that not all AI technology providers and transformation approaches are equal,” said Siritikul.

He added, “Through PanyaThAI, we’re bringing a proven blueprint to organizations, providing them with full-stack AI services and essential training and expertise. Our ambition is to help them foster a workforce that’s ‘bilingual’ in their domain and AI, accelerating their ability to solve complex challenges and drive consistent ROI from AI. We’re seeing strong interest in this program and look forward to welcoming and supporting more organizations beyond the initial 15.”

The PanyaThAI program is anchored on Google’s full-stack approach to AI development, from its reliable, purpose-built AI infrastructure and the pioneering research of Google DeepMind; to its extensive portfolio of best-in-class foundation models, including Veo 3.1, Gemini 3, Gemini 3 Pro Image—popularly known as Nano Banana Pro—and Gemini 2.5 Computer Use; to unified platforms like Vertex AI and Gemini Enterprise; to out-of-the-box solutions like Customer Engagement Suite and Google Workspace.

Through the program, data science and AI experts from Google Cloud and its partner ecosystem will help organizations effectively use this stack to build and deploy agentic AI solutions that address a variety of use cases, tasks, and workflows while optimizing for performance, speed, cost, and security.

Implementation through Google Cloud partners

Google Cloud also stated that the program will be implemented through several partners, who will also provide consulting on the PanyaThAI program. Partners include Accenture, Deloitte, Digithun Worldwide, HoriXonT8, MFEC, NTT Data, Skooldio and Tridorian.

NTT Data has also committed to certifying 300 additional local Google Cloud technical experts in data analytics, AI, cybersecurity, and application modernization, expanding its capacity to support the program.

Examples of successful implementation through the partnerships include SE-ED’s partnership with Digithun Worldwide to embed a generative AI-powered semantic search agent into its SE-ED e-marketplace platform. Built using Google Cloud’s AI stack, this agent elevates the platform's search function, transforming it from a keyword-specific catalog lookup tool into an intelligent librarian and content curator.

Niwat Chatawittayakul, Managing Director, Digithun Worldwide, said: “We partnered with SE-ED to successfully transform their platform from a traditional e-commerce website into a comprehensive e-marketplace through application modernization on Google Cloud. This architectural overhaul establishes the high-performance digital foundation required to support complex AI workflows. Building on this, we designed SE-ED’s AI search agent to understand concepts, not just keywords. It starts by using Google’s Gemini Embeddings model to curate a selection of products that are conceptually relevant to the user's query.”

“For instance, ‘The Lord of the Rings’ novels in response to ‘a hero destroying a powerful ring in a volcano,’ even if the search terms aren't in product descriptions. This process is grounded in SE-ED’s catalog to ensure the agent never recommends ‘made-up’ products. The selection is then handed off to the Gemini 2.5 Flash model, which applies deep reasoning to rank and organize the order in which the products are presented, delivering final search results aligned with the user’s true intent,” he added.

Another example is Thai Wacoal. The Thai apparel pioneer and market leader embedded a creative AI agent into its integrated value chain to enhance key operations and respond more effectively to rapid market changes. As part of this initiative, the company is utilizing a solution built by Tridorian using Google's generative media models on Vertex AI.

“Google’s generative media models have mastered the physics of fabric and the 3D geometry of the human body, preserving lighting, folds, and texture while modifying pixel color data. We’ve also grounded the models’ outputs in Thai Wacoal’s database of color swatches and standards. This ensures the agent doesn't ‘guess’ a shade but retrieves exact manufacturing specifications, creating a verifiable 'digital twin' that matches the actual product. Our solution will empower Thai Wacoal to launch and monetize multi-color apparel collections on its e-commerce platforms with minimal delay, translating high-speed, high-fidelity visual asset creation into revenue opportunities,” Andhika, Chief Revenue Officer, Tridorian commented.

Given the increasing demand and deployment of AI, Google has also announced a significant infrastructure investment to support their expansion plans not just in Thailand but the Asia Pacific region. Specifically, Google Cloud announced TalayLink, a new subsea cable connecting Australia and Thailand to significantly increase the reach, reliability, and resilience of digital connectivity across Asia Pacific and around the world.

Bikash Koley, Vice President, Google Global Infrastructure, Google Cloud, explained that the TalayLink will extend the interlink cable that was announced as part of the Australia Connect initiative last year.

“The new subsea cable will establish a new, diverse path to Thailand via the Indian Ocean, west of the Sunda Strait, where many existing subsea cables currently route. This strategic routing will further integrate our future data centers and cloud region in Thailand into our global network.”

In addition to the TalayLink subsea cable system, Google also announced plans for new connectivity hubs in Western Australia (Mandurah) and South Thailand. These strategic investments are designed to future-proof regional connectivity and accelerate the delivery of advanced digital and AI services through cable switching, content caching, and colocation capabilities.

The Mandurah connectivity hub will establish a diverse landing point from Perth, where the majority of existing subsea cables currently land in Western Australia. In South Thailand, an established crossroads for subsea cables, Google is partnering with colocation provider AIS to accelerate deployment and benefit from existing local infrastructure investments.

When completed, TalayLink and the connectivity hubs will support network resilience across Australia, Africa and Southeast Asia. When combined with Google’s previously announced connectivity hubs in the Maldives and Christmas Island, these investments will provide onward connectivity across the Indian Ocean and beyond to the Middle East.

“This new cable and our regional connectivity hubs will directly support Western Australia’s roadmap to secure a safe, inclusive digital future, as well as the Royal Thai Government’s objective of economic transformation through AI and digital inclusion. We’re excited to contribute to the economic and social growth across Australia, Thailand, and Southeast Asia through resilient, reliable internet infrastructure,” added Koley.