SoftwareOne to collaborate with AWS on GenAI in APAC

The collaboration with AWS represents a unified commitment to accelerate cloud adoption and GenAI innovation across Asia Pacific following the integration of both SoftwareOne and Crayon.

SoftwareOne has signed a multi-year Strategic Collaboration Agreement (SCA) with AWS to accelerate digital transformation, cloud adoption, and GenAI innovation across the Asia-Pacific (APAC) region. The agreement will see SoftwareOne enhance its AWS capabilities to support customers in Australia-New Zealand (ANZ), Southeast Asia, Greater China Region (GCR), and India.

The agreement comes at an interesting time as SoftwareOne has just completed the acquisition of Crayon, which has also been deploying AWS in similar markets in the region.

According to Navajith Mohanan, Business Lead, AWS for APAC and Middle East at SoftwareOne, the SCA with AWS represents a unified commitment to accelerate cloud adoption and generative AI innovation across Asia Pacific following the integration of both SoftwareOne and Crayon.

“It builds on the strong foundation both SoftwareOne and Crayon have established with AWS over the years. This agreement enhances that foundation by leveraging SoftwareOne’s regional scale and expertise to accelerate GenAI adoption and cloud modernization. It complements existing AWS relationships, strengthening our collective ability to serve customers without disrupting any prior commitments,” Mohanan said.

As the SCA will focus on key markets including Australia-New Zealand, Greater China, India, and Southeast Asia, Mohanan also said that it will target high-growth industries such as financial services, manufacturing, retail, and healthcare - areas where AI and cloud transformation can deliver immediate and measurable impact.

“We are taking a unified approach that leverages the combined strength of SoftwareOne and Crayon to deliver the best outcomes for customers. Our go-to-market and delivery model will draw on the full breadth of capabilities across both organizations. Where collaboration with other AWS partners, such as ISVs, adds value for customers, we will pursue that as well,” he added.

SoftwareOne and AWS

Taking a deeper look at the collaboration, it will focus on four strategic areas - migration and modernization, data and Gen AI. The collaboration will also see the launch of entirely new solutions on AWS (greenfield deployments), and AWS Marketplace enablement. SoftwareOne will continue to invest in obtaining AWS certifications, ensuring SoftwareOne employees are equipped with the latest AWS expertise to support customers across the APAC region.

For Varun Paliwal, President APAC and Middle East of SoftwareOne, the agreement marks a pivotal step in their mission to empower organizations across APAC to accelerate digital transformation using GenAI.

“By combining SoftwareOne’s expertise with the comprehensive cloud services of AWS, we’re delivering tangible business outcomes and long-term value for our customers,” Paliwal said.

Corrie Briscoe, Director of Partner Core, Asia Pacific & Japan, AWS commented that the collaboration with SoftwareOne demonstrates their joint focus on helping customers across APAC accelerate both cloud transformation and responsible generative AI adoption.

“By combining SoftwareOne’s deep regional expertise and trusted customer relationships with AWS’s breadth of services—including Amazon Bedrock—we’re creating practical pathways for organizations to modernize their operations, innovate with confidence, and scale solutions that drive measurable impact,” Briscoe commented.

The collaboration will see SoftwareOne develop and deploy a portfolio of GenAI solutions powered by Amazon Bedrock, tailored to industries such as retail, manufacturing and financial services. SoftwareOne will also provide pre-built, AWS-validated solution templates and implementation packages, including AI assistants for specific industries and workloads. Among the AI Assistants expected to be launched through SoftwareOne’s collaboration with AWS include technician AI assistant, insurance AI assistant, HR policy AI assistant and product assistant.

Meanwhile, AWS will provide technical assistance and collaborate with SoftwareOne teams through its Generative AI Innovation Centre (GenAIIC) Partner Alliance, which SoftwareOne has joined, and which will provide access to expert-level training and delivery acceleration. SoftwareOne will also invest in dedicated AWS-focused sales and marketing headcount across APAC to support customers throughout their cloud journey.