European tech unicorn DataSnipper expands into Asia Pacific

DataSnipper is taking key step in its global expansion as with the hiring of Siu Wei Lee as its sales director for the Asia Pacific and Japan region.

European tech unicorn DataSnipper is taking key step in its global expansion as with the hiring of Siu Wei Lee as its sales director for the Asia Pacific and Japan (APJ) region. The intelligent automation platform for audit and finance is looking to build on its rapid momentum as it continues to grow in Europe and the Americas as well.

With over 20 years of experience spanning audit and technology, Lee will lead DataSnipper’s growth in APJ. Lee brings deep expertise as both an internal and external auditor, combined with a proven track record driving audit automation and digital transformation. Prior to joining DataSnipper, she led teams at PwC and Wolters Kluwer, delivering audit management and data analytics solutions to the APAC market.

DataSnipper recently recorded a 53% increase in customer count in 2024, 6,715% turnover growth, and a US$1 billion valuation, cementing its position as one of Europe’s fastest-growing technology companies.

In the APJ region, DataSnipper’s platform has already been adopted by several large customers, including Moore Hong Kong. The audit team reduced annual report review times from 2.5 days to just minutes using DataSnipper’s tools. This kind of efficiency gain is critical for teams stretched thin by talent shortages and mounting regulatory pressure across the region.

Other customers in the region include Crowe, PwC, KPMG, and Grant Thornton. According to DataSnipper, these customers have saved thousands of hours per year automating extraction, cross-referencing, and validation of data directly within Excel, improving accuracy and audit quality.

“As someone who’s spent 20 years in audit and finance, starting in external audit at PwC, I know the daily grind all too well,” said Lee.

“The document chase, the manual evidence hunts, the constant compliance pressure - I've been in those shoes. It’s exhausting. That’s why I’m so excited to lead DataSnipper in APAC. Our rapidly expanding team and customer localization will make sure we deliver exactly what firms here need, so they can finally shift from paperwork to real insights,” added Lee.

Vidya Peters, CEO of DataSnipper commented, “Bringing in Siu Wei, with her deep audit expertise and local knowledge, in addition to hiring a strong team of customer success and support experts around her, is a clear signal of our commitment to this region. We understand the challenges APAC firms face - from talent shortages to regulatory complexity - and we’re committed to delivering solutions that directly address these challenges.’’

As further part of its global expansion, DataSnipper is listed in the Microsoft Azure Marketplace, making it easier for APAC firms to seamlessly adopt the platform within their existing cloud infrastructures.

“Listing on Azure Marketplace is a key milestone for DataSnipper’s global growth. For our customers in Asia Pacific, it means smarter integration of automation into their existing systems without friction,” added Peters.

DataSnipper is used by over 500,000 audit and finance professionals in over 125 countries and serves all four of the largest global auditing firms. DataSnipper is also the fastest-growing tech company in the Netherlands and raised US$100 million in Series B, led by Index Ventures at a US$1 billion valuation.