JFrog commits to expanding APAC footprint

Sunny Rao joins JFrog to spearhead the company’s growth initiatives across APAC.

JFrog has hired Sunny Rao as the company’s Senior Vice President of APAC sales as the liquid software company looks to expand its footprint in the region. Known for its hybrid, universal, multi-cloud platform, JFrog is focused on replacing endless software updates with a single system of record that seamlessly delivers secure applications from developer to device.

With almost three decades of enterprise sales and business development experience in information technology, enterprise business software, SaaS, and PaaS solutions, Rao was previously led global sales, drove consistent growth and geographic expansion as Senior Vice President of Global Sales at Vonage, an Ericsson company. Prior to Vonage, Rao held various General Manager and sales executive roles at Vidyo, Nuance Communications, Genesys, and Avaya.

In his new role, Rao will spearhead the company’s growth initiatives across APAC, helping customers achieve their business transformation goals utilizing the JFrog Platform. He will be reporting to JFrog’s Chief Revenue Officer (CRO), Tali Notman.

“JFrog is committed to expanding our footprint in APAC – not just to increase market share, but to spark innovation throughout the region,” said Tali Notman, Chief Revenue Officer at JFrog.

Notman added that Rao brings a proven track record as a business leader and trusted advisor to CEOs and boards.

“His technology leadership and industry expertise will empower our APAC customers to scale confidently, secure their software supply chains, and drive meaningful business outcomes,” said Notman.

“I’m thrilled to join JFrog during such an exciting time in the industry. With a rapidly increasing threat landscape and impact of AI, IT and security leaders are increasingly concerned about the best way to manage risks without stifling innovation and agility,” said Rao.

JFrog had also recently announced the integration of its foundational DevSecOps tools with the NVIDIA Enterprise AI Factory validated design at COMPUTEX 2025 in Taiwan. JFrog will serve as the cornerstone software artifact repository and secure model registry for the landmark agentic AI architecture.

The new collaboration is expected to deliver a full-spectrum MLOps solution, designed to ensure scalable, secure and seamless deployment of AI-powered applications using the NVIDIA Blackwell platform.

The JFrog Platform provides customers with a “single source of truth” for software components within NVIDIA Enterprise AI Factory, which contains an integrated and validated suite of software technology solutions enterprises can use to develop, deploy, and manage agentic AI, physical AI, and HPC workloads on-premises. This validated design aims to allow organizations to have full control of their data and operate advanced AI agents in a secure environment.