Rackspace Technology appoints APJ GTM leader

Rackspace Technology’s Adhil Badat has been appointed the role of Managing Director, Asia Pacific and Japan.

Rackspace Technology has appointed Adhil Badat as the new Managing Director Asia Pacific and Japan (APJ). Badat was previously Rackspace Technology’s Chief Operating Officer for the APJ region.

The appointment strengthens Rackspace Technology’s local leadership team and reaffirms its commitment to driving regional growth, with a focus on delivering data-driven and GenAI enabled cloud solutions.

In his new role, Badat is expected to refine Rackspace Technology’s go-to-market strategy, ensuring that the right solutions are matched with the right customers. His responsibilities will also include expanding the team with the right talent and fostering strong partnerships to support Rackspace Technology’s growth ambitions.

In his previous role, Badat led customer success and operations for Asia Pacific and Japan, where he led public cloud sales operations and the APJ Customer Success Management team. Prior to joining Rackspace Technology in 2021, Badat has over two decades of IT services experience, including roles with Telstra, DXC Technology and Hewlett Packard Enterprise. He also has a proven track record in driving growth and operational excellence for Rackspace Technology.

Vivek Kwatra, CRO, Rackspace Technology said, “Adhil’s appointment is a testament to his exceptional capabilities and deep understanding of the cloud landscape. His experience and vision will be instrumental in accelerating our growth and solidifying our position as a leader in the Asia Pacific and Japan markets. I look forward to the positive impact he will undoubtedly have on our business and our customers.”

For Badat, he is thrilled to take on this new role at such an exciting time for the hybrid multi-cloud company. As a global hybrid, multi-cloud technology services pioneer, Rackspace Technology delivers innovative capabilities to help customers build new revenue streams, increase efficiency and create incredible experiences.

“Our focus will be on delivering tailored cloud solutions to meet the unique needs of our customers in APJ. By leveraging our strong expertise in data, professional services, and elastic engineering, we aim to drive significant growth and build lasting customer relationships,” said Badat.

The appointment positions Rackspace Technology for a successful year, with a strengthened leadership team and a clear focus on delivering market-leading cloud solutions. The company remains committed to its mission of helping businesses realise the full potential of the cloud.

Supporting growth in the channel

The hybrid cloud and AI solutions provider recently announced a strong return to the channel with a bold relaunch of its Partner Program. According to a media release, the relaunch underscores Rackspace’s renewed commitment to channel partners.

This includes the introduction of several key enhancements, including the Account Ownership Program, which provides more long-term revenue opportunities for partners while closing industry gaps and promoting deeper engagement. The refreshed program positions Rackspace as a channel-first company and is expected to empower partners with new tools, financial incentives, and co-marketing opportunities to drive business growth.

Apart from that, Rackspace Technology also launched Rackspace OpenStack Flex, an Enterprise-ready, on-demand, shared cloud service providing secure and open Infrastructure-as-a-Service (IaaS). Rackspace OpenStack Flex service includes 24x7 expert support and fully monitored and maintained infrastructure to facilitate adoption and ongoing applications operations, helping to bridge the gap between dedicated and multi-tenant cloud solutions.