Vision AI software developer Tapway partners three Thai firms in Thailand expansion

The Malaysian Vision AI software developer has appointed three Thai firms as its official channel partners in Thailand.

Tapway Sdn Bhd has appointed Advantech Co., Ltd., Appomax Co., Ltd., and S I Media Co., Ltd., as its official channel partners in Thailand. The Malaysian developer of Vision AI software is looking to build its presence in the country following a recent expansion into Indonesia.

With the growing regional demand for Vision AI technology, Tapway continues to expand its presence in Southeast Asia. Apart from the three new partners in Thailand and partners in Indonesia, Tapway also has a channel network in Singapore, creating a partner ecosystem in the region.

“Following our successful partnerships in Indonesia, we are now expanding into Thailand to meet the increasing need for intelligent automation. These partnerships mark another important step toward making Vision AI accessible, scalable, and locally relevant for businesses across Southeast Asia,” Lim Chee How, CEO of Tapway said.

Taking a deeper look at the partnerships in Thailand, the Thai companies will distribute Tapway’s SamurAI Vision AI licenses, provide localized technical expertise, and deliver implementation and support services to customers in key industries, including retail, manufacturing, logistics, and smart city infrastructure.

Commenting on the partnership, Matrix Choong, General Manager, Advantech Corporation (Thailand), said Tapway’s powerful platform enables them to create Vision AI solutions for inspection, analytics, and advanced business intelligence (BI), enhancing their capability to deliver targeted, problem-solving services for customers.

“We are committed to developing a strong partnership with Tapway to drive growth together through the development of applications for smart cities and smart factories. With Tapway’s technology and close support from their developer team, as stated in our MOU, we are confident in our ability to grow together, address critical customer challenges, and build a smarter future,” he added.

Another partner, Vikan Chirawatpongsa, CEO of Appomax, commented, “Our collaboration with Tapway delivers AI Vision that is truly accessible — quick to deploy, intuitive to operate, and flexible enough for customers to train additional models on their own. Combined with a reasonable price point, often far below comparable end-user platforms, it enables manufacturers to adopt advanced AI capabilities without high costs or complexity.”

For Sorathat Rattanawekhinrak, Managing Director, S I MEDIA, AI has become more and more talked about in Thailand over the past years. He said customers started asking how AI fits into any parts of their usual processes.

“Tapway brings a real experience to the table in significant ways. Helping various businesses to blend in technology with real-life use cases is creating enormous business opportunities for years to come,” he said.

The Tapway SamurAI platform, which was launched in 2024, enables enterprises to deploy AI-powered visual analytics with ready-to-use or customizable models, without the need for coding.

Currently, the technology is deployed in over 2,000 locations across Southeast Asia, and Tapway aims to double this footprint within the next two years.

With a channel first strategy, Tapway hopes to empower regional partners to help businesses improve safety, compliance, and operational efficiency through real-time computer vision.

“We are targeting the installation of 500 camera licenses in Thailand within the next 12 months,” added Lim. He also pointed out that the expansion marks an aggressive push to bring Vision AI to more businesses across the country.