HP leads PC market share in India

HP Inc led the PC market share in India with a 30.1% share in 2024 for both the consumer and commercial segments, followed by Lenovo and Dell Technologies.

As enterprises continue to look to update their PCs, India has reported a 3.8% increase year over year (YoY) on PC sales in 2024. According to a report by IDC, the Indian PC market, which includes desktops notebooks and workstations shipped 14.4 million units last year, with workstations recording a 10.9% growth.

The Indian PC market remains one of the fastest growing PC markets in the world as well. Not only are enterprises looking to move towards AI PCs, but there is also the requirement to upgrade older models that run on Windows 10, given Microsoft’s end of service for the system.

[Related: Global PC shipments increased in 2024, says IDC]

Taking a look at the leading PC brands sold in India, HP Inc led the market with a 30.1% share in 2024 for both the consumer and commercial segments. Interestingly, IDC stated that while its government and enterprise segments grew by 14.7% and 14.3% respectively, its consumer segment declined by 7.5% YoY due to increasing competition.

Coming in second place is Lenovo with a 17.2% market share in 2024 while Dell Technologies completes the top three with a 16.1% share last year as well. Both Lenovo and Dell Technologies are hoping their AI PCs will be able to see an increase in sales this year, especially for enterprise and SMBs. HP, which has also been hyping its AI PCs, will be looking to remain a leader in 2025.

Apart from the top three PC makers, Acer and Asus came in fourth and fifth respectively. Acer grew by a healthy 48.4% YoY in the consumer segment and 16.6% in the SMB and government segments. Meanwhile, Asus, with a 7% share of the market, saw a 7.8% decline as it looks to focus on maintaining its footprint in the commercial segment.

For Navkendar Singh, associate vice president, Devices Research, IDC India, South Asia & ANZ said, the commercial PC market in India is on the upswing, driven by healthy refresh order books and momentum in public sector buying.

“The industry is expecting replacement demand to start coming in from this year, as 2020-21 purchases reach 3-4 years in age. However, the weakening rupee can lead to an increase in device costs, which can impact the price sensitive SMB and consumer segments. Despite all the challenges, India PC market is most likely to witness a low single digit growth in the year 2025,” said Singh.

In the last quarter of 2024, India’s PC market grew by 6.9% YoY, driven by a 9.6% YoY growth in the notebook category. While premium notebook shipments grew by 13.8% YoY in 2024, the consumer segment grew by 2.6% YoY in 2024, with a successful last quarter of the year.

IDC believes the consumer segment had a successful quaret due to channel stocking by the vendors in late December to prepare for the year-end sales and the Republic Day sales in January. For the commercial segment, it grew by 5.1% YoY in FY2024 and 11.1% YoY in the last quarter. The demand from global enterprises and government departments, including GeM (Government e-Marketplace), led to growth in the enterprise and government segments by 10.6%YoY each in 2024.

As such, Bharath Shenoy, research manager, IDC India & South Asia believes the consumer PC market has been on a growth trajectory driven by gaming and AI-powered PCs.

“The demand for gaming notebooks has been robust, with double-digit growth in FY2024. Also, since mid-2024, shipments of AI-powered notebooks increased substantially as the demand for relatively lower-end AI PCs powered by Intel Core Ultra processors and AMD Ryzen AI processors have seen a steady increase,” said Shenoy.