New Relic boosts presence in APAC with M.Tech partnership

The intelligent observability partnership with Singapore’s M.Tech unlocks access to 1,000+ resellers in the region.

New Relic will be partnering M.Tech to accelerate growth in Singapore and the wider Asia Pacific region. A leading cybersecurity and network performance solutions provider, M.Tech covers a broad spectrum of today’s cybersecurity and network performance requirements.

The partnership will see M.Tech offer New Relic’s market leading intelligent observability platform to over 1,000 resellers, providing customers with comprehensive solutions combining AI-strengthened intelligent observability and cybersecurity.

According to New Relic, the M..Tech partnership will operate under a two-tier distribution and reseller model, which will expand the reach and accessibility of New Relic’s platform through established distribution channels Customers will be able to get access to enhance support based on regional or sector-specific requirements. The partnership also delivers efficiency and scalability via M.Tech-approved resellers who empower enterprises to effectively deploy, integrate, and optimise New Relic solutions within their unique environments.

Foo Fang Yong, M.Tech executive director commented that the partnership will enable resellers to offer holistic observability and cybersecurity solutions, adding significant value to M.Tech’s existing portfolios while driving growth for new customers looking to adopt cutting-edge technological solutions.

“We selectively partner with market leading vendors who are established in their field. New Relic’s industry-leading intelligent observability platform was a clear strategic fit,” added Foo.

Given the increasing demand for observability, New Relic believes its intelligent observability platform helps businesses address rising cloud costs and the challenge of managing multiple tools, all while improving customer experiences and optimising operations.

“In a region as culturally diverse as Asia-Pacific, partners like M.Tech play an invaluable role in connecting and enabling customers to access best-in-class technology,” said New Relic Channel Chief and Group Vice President of Partners and Alliances, Larissa Crandall.

Crandall added that the combination of M.Tech’s deep experience in the cybersecurity market with New Relic’s intelligent observability platform will provide customers in Singapore and beyond with industry leading solutions that deliver real-time insights to optimise performance, drive innovation, and deliver exceptional customer experiences.

New Relic also expanded its team in the region as it looks to boost its presence and drive more partnerships. This includes the appointment of Kenny Tan as Director of Alliances and Channels Asia Pacific and Japan (APJ), as well as enhancements to the New Relic Partner Program.

Based in Singapore, Tan brings 20 years of channel sales experience in the region to the role, where he will be responsible for strengthening relationships with existing core partners, while improving collaboration through enablement and co-marketing opportunities.