Ping Identity’s partner ecosystem cornerstone to success in Southeast Asia

In new market expansion plans in the region, Ping Identity will continue to look out for partners who are able to fulfil either a delivery perspective or sales perspective, says Jasie Fon, regional vice president in Asia for Ping Identity.

In Southeast Asia, Ping’s partner ecosystem is cornerstone to their success for many reasons. According to Jasie Fon, regional vice president in Asia for Ping Identity, the diversity in the region requires a strong partner ecosystem to be able to deliver to customers the best services possible.

“We work with Global System Integrators and also regional System Integrators (SIs) in the region that have a lot of interconnections at the country level. They work very closely with the customer. And in some countries where it's broader, for example, in Indonesia, we will identify distributor,” said Fon.

Fon also pointed out that Ping Identity foresees a lot more growth in the region. As the team expands, they will also be investing in offering new products to customers in the region.

“We see a lot of interest in our customers when it comes to fraud detection and threat detection. These are the new areas that even existing customers would continuously invest in back to us. So, a lot of our growth is not just about the new locals, but also from existing customers that continuously have an expansion requirement with us,” added Fon.

In terms of partner growth, Fon said that Ping Identity aims to be very focused and be successful with the partners. As such, in new market expansion plans, Ping Identity will continue to look out for partners who are able to fulfil either a delivery perspective or sales perspective.

“For market that we been established for quite a while already, we have a strong working relationship. We typically try to make sure that we work more closely with the approved partner who has invested with us first. At this moment, if you ask me, we are still in the stage of making sure that we have a partner capable of working in the sales area or delivery area. And there are certain countries that we still want to look for the growth of more partners,” explained Fon.

Ping Identity doubles down on partner strategy

Given the growth in Southeast Asia as well as globally, Ping Identity has redesigned its Nexus Partner Program to reward and recognize partners for their deep knowledge of Ping's solutions, empowering them to deliver the level of expertise, experience, and results that exceed customer expectations. The digital identity security vendor’s partner program also includes enhanced offerings, go-to-market opportunities, and benefits for partners of all types.

According to Andre Durand, Ping Identity CEO and founder, the revamped program will enable them to fully embrace the dynamic needs of all partners, allowing them to continue delivering exceptional customer experiences and outcomes.

"We would not be where we are today without our partners and customers. With Ping, you're not just our partner – you're an integral part of our mission to secure every interaction and redefine trust for a digital world,” said Durand.

Ping's redesigned program fully embraces the needs of its dynamic partner ecosystem, including resellers, GSIs, RSIs, service providers, and technology partners. The program consists of three pathways to enhance clarity, flexibility, and value for its partners. The first is a sale endorsed pathway that focuses on partners who drive sales by reselling Ping licenses, providing them with sales support and go-to-market resources to accelerate growth.

Next is the delivery approved pathway. The pathway is designed for selecting system integrators and service providers who deploy Ping solutions, ensuring the right level of delivery teaming for expert implementation, seamless integration, and successful customer outcomes. The third is technology innovation pathway, which is structured for technology partners developing product integrations and integrated solutions to further extend Ping’s combined ability to meet customer business objectives.

Additional investments driving Ping partner success include a knowledge framework tool which enables partners to access technical and advanced technical product training according to their preferred level of expertise.

Partners will also have access to a robust partner delivery readiness framework. This will equip partners with repeatable methodologies, shared delivery models, and best practices to ensure consistent, high-quality deployments that reflect Ping’s standards. Apart from that, a reimagined partner portal to create a more intuitive, efficient, and partner-friendly experience will also be available.

Alongside the revamped program, Ping is launching its Partner Advisory Board, a strategic initiative designed to strengthen collaboration and drive mutual success. This Board brings together key partners and Ping leaders to create a shared vision for the future, aligning on evolving go-to-market strategies, product innovation, and joint marketing solutions.

"Through the Ping Partner Advisory Board that will launch soon, our partnerships will continue to remain strong, our solutions will stay ahead of industry needs, and our collective growth will accelerate at a fast pace,” added Durrand.