Unlocking the Future: Google Cloud and Partners Drive Agentic AI Transformation in Southeast Asia

The momentum around Google Cloud AI and Agentspace in Southeast Asia is palpable

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Elbert Bailey - Head of Partner Ecosystem and Channels, Southeast Asia, Google Cloud

In Southeast Asia, AI is quickly becoming the bedrock of enterprise transformation, with AI agents becoming increasingly autonomous and integral to business operations. At the heart of this momentum lies Google Cloud’s Google Agentspace platform – a breakthrough that enables businesses to harness AI with precision and scale. By putting its robust partner ecosystem front and centre, Google Cloud is not only expanding the reach of its AI innovation but also helping organisations across the region reimagine how they operate, compete, and grow.

This agentic approach, delivered through expert partners, is accelerating AI-powered change across diverse industries – from financial services to retail and manufacturing.

"The rapid adoption and impactful applications of Google Cloud AI and Agentspace in Southeast Asia are incredibly encouraging. We are witnessing a fundamental shift in how enterprises operate, compete, and grow, driven by intelligent, proactive AI agents. This transformation, fueled by the combined power of Gemini thinking models, agentic search, and customer enterprise data, is enabling businesses to automate workflows, gain deeper insights, and make faster, more informed decisions, ultimately shaping the future of intelligent enterprises in the region," said Mark Micallef, Managing Director, Southeast Asia, Google Cloud.

Empowering the Ecosystem: Google Cloud's Partner-Centric Approach

A key differentiator in this momentum is Google Cloud's unwavering commitment to its robust partner ecosystem. By placing partners at the front and center, Google Cloud is amplifying the reach and impact of Agentspace, empowering a vast network of expert partners to co-create and deliver intelligent, proactive AI agents.

A prime example is the "AI Cloud Takeoff" (AI CTO) program, a full-fledged national initiative launched in collaboration with Digital Industry Singapore (DISG). This program aims to establish AI Centers of Excellence (AI CoEs) within 300 digitally-mature, Singapore-based companies over the next 12 months. Companies participating in AI CTO will work with DISG-appointed, Google Cloud-certified technical consultancy and implementation partners—including Accenture, AsiaPac, CloudMile, Deloitte, Kyndryl, NCS, NTT Data, and Searce—to establish their AI CoEs. They also receive significant financial incentives worth up to SG$500,000 from DISG and Google Cloud, disbursed in tranches as they meet various milestones.

"Our partners are truly at the heart of the AI transformation we're seeing across Southeast Asia. Through initiatives like the AI Cloud Takeoff program and collaborative efforts like the Clone Wars Project, we are empowering our robust ecosystem to not only extend the reach of Agentspace but also to co-create innovative, industry-specific AI solutions. This partner-centric approach is accelerating how businesses in Southeast Asia leverage agentic AI to drive real-world impact and unlock new possibilities," said Elbert Bailey, Head of Partner Ecosystem and Channels, Southeast Asia, Google Cloud.

Beyond Singapore, Google Cloud is implementing various skilling initiatives across the region.

“At NTT DATA, we are proud to be a strategic collaborator with Google Cloud in advancing agentic AI innovation across Asia Pacific. By integrating the Google Agentspace platform with our proprietary Smart AI Agent framework, we’re enabling enterprises to unify data access, streamline complex workflows, and make real-time, insight-driven decisions. This partnership combines our deep industry expertise with Google Cloud’s cutting-edge AI technologies to deliver intelligent, secure, and scalable solutions tailored to our clients’ unique challenges. Together, we’re not just deploying AI – we’re co-creating the next generation of AI-powered business models that redefine agility, customer experience, and operational excellence,” said John Lombard, CEO, Asia Pacific, NTT DATA

AI That Means Business: Partners in Action

Across the region, leading partners are doubling down on AI innovation – establishing CoEs, launching domain-specific IPs, and piloting Google Cloud’s latest tools to deliver faster value to customers.

Tata Consultancy Services (TCS) launched its AI-Powered Research and Innovation Center in Singapore to accelerate enterprise innovation at scale. TCS has embedded Google Cloud into a suite of industry-tailored solutions, including TCS BaNCS™ Cloud for finance, TCS OmniStore™ for retail, and TCS DigiFleet™ for logistics. Dedicated innovation environments like the TCS Cloud Lab on Google Cloud foster co-innovation and rapid prototyping.

“Our collaboration with Google Cloud is accelerating agility and driving efficiency for our customers in the Asia Pacific region. By combining our deep domain expertise along with Google Agentspace, we are enabling our customers to re-imagine employee experiences and realize their vision of an AI-enabled workforce,” said Deepak Gadkar, Head of Asia Pacific and Japan, Cloud Unit, Tata Consultancy Services.

In Singapore, Kyndryl has launched an AI Innovation Hub focused on co-development and showcasing real-world use cases, including agentic AI for IT service management and application modernisation via tools like Codmod. The hub supports workshops and development across the region.

NCS is also expanding its strategic partnership with Google Cloud in AI. A recent announcement at NCS Impact detailed its investment in a dedicated Google Cloud specialist team to drive all AI-related initiatives and projects.

And, in Indonesia, new initiatives like the Google for Startups Accelerator Southeast Asia: Indonesia, AI Focused program - developed with Komdigi - aim to support 100 local AI startups over five years. The Indonesia BerdAIa program is another Google Cloud-led initiative fostering AI co-creation across sectors including education, media, and public services, already attracting more than 15 lighthouse enterprise adopters. In addition, the Indonesia BerdAIa for Security program empowers organizations with best-in-class Google Cloud Security solutions, expertise, and training to bolster the cyber resilience of Indonesia’s key economic sectors and digital landscape.

Accenture has developed multiple industry and function-specific AI agents that use Google Agentspace and advanced reasoning capabilities of Gemini models. These are accessible through Accenture and Google Cloud global, joint generative AI Center of Excellence, as well as rapid prototyping services to help organizations develop and deploy AI solutions more quickly.

“Accenture’s expanded partnership with Google Cloud around Agentic AI, powered by Gemini and Google Agentspace, is enabling our clients to build and scale AI faster than ever—unlocking business agility and driving cloud-powered enterprise reinvention. Through our joint global generative AI Center of Excellence, leveraged across Asia Pacific, we combine Google Agentspace advanced reasoning models with Accenture’s deep industry, functional, and technical expertise. This powerful synergy is empowering our clients to create long-term value by reducing complexity and enhancing workforce productivity, thereby freeing up resources to focus on innovation and future growth.” said Sridhar Subramanian, Managing Director and Head of Accenture Google Business Group, Asia Pacific and Japan, Accenture.

Real Impact: Customer Success Stories Powered by the Partner Ecosystem

From smart retail to carbon emissions tracking, real-world use cases are showcasing the transformative impact of AI delivered through the Google Cloud partner ecosystem:

TCS has helped bring FairPrice Group’s “Store of Tomorrow” to life. AI-enabled Smart Carts guide shoppers in-store, highlight deals, and enable scan-and-pay. The Grocer Genie portal – built with TCS and FlutterFlow – provides AI-assisted store operations.

In Vietnam, convenience store giant 7-Eleven, with the help of Cloud Ace, has successfully deployed a customized conversational AI agent. This solution is significantly reducing the workload on its IT team and improving the employee experience across its 140 stores.

In April 2025, Indosat Ooredoo Hutchison (IOH) became Indonesia’s first enterprise to adopt Agentspace, using AI to optimise capital expenditure and enhance customer experience. CEO Vikram Sinha noted AI’s role in smarter spending decisions and workflow automation. IOH is partnering with Google Cloud and McKinsey to drive this transformation.

Meanwhile, CloudMile, is working with companies like Fairatmos, an Indonesian climate-tech startup, to address complex environmental challenges. By utilizing Google Cloud's AI and data analytics platforms with Google Earth Engine, and tapping CloudMile's expertise, Fairatmos can now identify potential carbon project revenues in seconds, a process that previously took weeks.

“In today's fast-paced world, businesses are constantly seeking an edge, and that's precisely what Google Agentspace delivers. This isn't just another tool; it's the future of intelligent enterprise, securely connecting you to the answers and actions you need, faster than ever before,” said Lester Leong, Country Manager, CloudMile Malaysia

Devoteam has helped Erajaya elevate its customer experience through AI-driven personalisation, while also supporting Telkomsel’s shift to a ‘super app’ using Vertex AI Search and Gemini models – creating rapid, personalised search for millions of users.

The momentum around Google Cloud AI and Agentspace in Southeast Asia is palpable. With dedicated partner enablement, focused innovation, and real-world success stories already emerging, the foundation is set for sustained transformation.

As partners continue to differentiate through IP, investment and deep customer engagement, it’s an exciting time for AI in Southeast Asia.

This article is sponsored by Google.