Why winning the CRN Channel Award makes a difference

The inaugural CRN Channel Awards Asia takes place on September 25th in Singapore. Nominations close May 30th.

The CRN Channel Awards have been around for some time in the US and the UK. Last year, Germany had its inaugural version of the CRN Awards as well, with the second one scheduled later this year.

The Channel Company decided to bring the CRN Channel Awards to Asia not just because the awards in the US, UK and Germany a huge success but also because there is a need to recognize and honour the vendors and partner ecosystem in Asia for their success in the channel.

While there are many awards that celebrate success in Asia, the CRN Channel Awards Asia takes a more specific look at the success of all the individuals and teams that enable the partner ecosystem to deliver the best results for customers. The various categories also acknowledge the work both vendors and partners have done over the year in delivering successful outcomes.

For Aaron Raj, CRN Asia editor, the CRN Channel Awards Asia is probably the best recognition for the channel ecosystem in the region. While vendors and partners often celebrate each other in their respective awards ceremony, the Channel Awards recognizes the best of the best in each field.

“Being named a finalist in the CRN Channel Awards Asia should already be considered a great accomplishment as it recognizes the efforts and contributions made in the industry,” said Raj.

There are 28 categories available in CRN Channel Awards. The categories are split between vendors, resellers and distributors. Each category recognizes the unique contribution by an individual or team in that organization.

Global recognition

The CRN Channel Awards Asia also provides a global recognition to winners. Winners of CRN Channel Awards in the US, UK and Germany often celebrate their success both in their organization and within peers of the industry as well.

In the UK, the awards ceremony is one of the most sought-after celebrations in the industry, with guests and finalists enjoying the evening networking with peers and also celebrating their wins.

"Established for over 30 years, the Channel Awards are an absolute institution among UK and European partners. Often described as "the Oscars of the channel," the night is about so much more than just being nominated or receiving a trophy. At The Channel Company, we always love the chance to play host to the who's who of the IT industry and celebrate the undeniable talent in this space. And attendees relish the chance to catch-up with old friends and new acquaintances across the industry, and have their achievements celebrated on the channel's biggest stage,” commented Viktoria Pavlova, CRN UK Editor.

Over in Germany, the inaugural awards drew a sold-out crowd with vendors and partners congratulating each other and celebrating their wins. Even finalists that did not win the award were happy enough to be part of the celebration.

“The CRN Channel Awards are presented for outstanding success in partner management. Those who win them attract a lot of attention in the industry,” said Martin Fryba, CRN Germany Editor.

Given the success of the awards in the US, UK and Germany, the CRN Channel Awards Asia promises to be an exciting evening for all finalists and attendees.

Nominations for the CRN Channel Awards close on May 30th. Click here to submit your entries.