Freshworks unveils new partner program for resellers and service delivery partners

The new program enables partners to deliver more customer value and rapid impact from the front lines to the bottom line.

Freshworks has unveiled a new global partner program for resellers and service delivery partners. The new partner program is designed for Freshworks products to be easily adopted and scaled by partners to deliver more customer value and rapid impact from the front lines to the bottom line.

According to Laura Padilla, Senior Vice President of Channels and Alliances at Freshworks, the new program makes it easier than ever for partners to do business with Freshworks and grow new revenue streams.

“Whether they choose to resell our customer and employee experience software or provide value-added professional services, we offer flexible monetization options that eliminate complexity—leading to faster time to value and higher deal conversion rates," Padila said.

"Partners who choose Freshworks over outdated, outsized solutions will realize a return on investment in days not years,” she added.

The revamped program includes more than 500 transacting partners, including global partners such as Climb, Gorilla Services, SHI International, Unisys, and Xcession. Resellers enable Freshworks’ global expansion efforts in partner-led markets across Asia and Latin America while driving deeper penetration in key growth markets in North America and Europe, bringing deep industry expertise in banking, healthcare, financial services, retail, and the public sector—helping businesses deliver exceptional customer and employee experiences.

In Asia, Snowflake reseller iZeno stated that partnering with Freshworks has been a game changer for them. Benny Ng, co-founder of iZeno stated that Freshworks’ intuitive, AI-driven CX and IT solutions have transformed the way customers engage with their clients, driving efficiency, automation, and seamless customer experiences.

“Beyond the technology, what truly sets Freshworks apart is their unwavering commitment to the partnership. From enablement to co-selling, their team works hand-in-hand with us, ensuring mutual success at every step. We are proud to be a Freshworks partner and look forward to scaling greater heights together,” Ng said.

Taking a deeper look at the revamped Freshworks Partner Program, partners will have access to flexible sales engagement models as they can choose the business model that best fits their needs. This ranges from one-time commissions as sales consultants to ongoing revenue opportunities as authorized resellers, premier resellers, or service providers.

Apart from that, system integrators and solution providers offering professional services can now join a new program that provides training, certifications, and direct engagement with Freshworks’ sales teams, with leads shared directly with them.

The new program will also see a faster impact for partners and customers as Freshworks’ people-first approach empowers partners to manage the full customer lifecycle with specialized enablement and certifications. They will also have direct access to Freshworks experts and resources. Premier resellers benefit from recurring margins on every sale, full control over billing and renewals, and deeper customer relationships.

Lastly, partners will have enhanced services and support regionally as well as marketing development funds, enablement and internal alignment. The Freshworks Professional Services team will also provide key technical enablement and onboarding training in addition to opportunities for partner services delivery across markets and business segments with a refreshed sponsorship model to ensure partner success.