HP invests in Singapore’s Wubble.ai to bring AI audio tools to its PCs
HP has invested in Singapore-based Wubble.ai to develop an on-device AI audio application for selected consumer PCs and gaming products.
HP Inc. has invested in Singapore-based Wubble.ai to develop an edge-based audio creation application for selected HP consumer PCs and gaming products.
The investment follows Wubble.ai's participation in the first cohort of HP Garage 2.0, a startup program launched in Singapore in 2025. HP did not disclose the investment value or Wubble.ai's valuation.
Wubble.ai provides tools that generate music, speech, and sound effects from text-based instructions. Users can describe the audio they need and refine the output through a conversational interface. Its current web application also includes stem separation, which divides audio into components such as vocals, drums, bass, and other instruments.
The company's documentation previews additional export and rendering tools that remain under development. HP has not specified which Wubble.ai features will be included in the application developed for its devices.
“Wubble.ai was built to make music, voice and sound generation intuitive, easy and enriching, not a tedious, specialist production process,” Anand Roy, founder and CEO of Wubble.ai, said. “Working with HP allows us to introduce that experience through the devices people already rely on and democratize music and audio creation in a way that wasn’t possible before.”
On-device audio and investment terms
The planned application will run at least part of Wubble.ai's audio-generation workload on HP devices rather than relying entirely on cloud infrastructure. Local AI workloads can be processed through a PC's CPU, GPU, or neural processing unit, depending on the application and device configuration. AI models and software must also be configured or optimized for the available hardware and execution environment.
HP and Wubble.ai have not identified which functions will run locally, whether the application will operate without an internet connection, or which processors and device configurations will be supported. The companies also have not released performance data covering generation speed, power use, or output quality. HP said the application forms part of its approach to dividing AI workloads between local devices and cloud infrastructure based on responsiveness, cost, privacy, and user requirements.
"The future of AI will be hybrid. Not every AI workload belongs in the cloud, and as AI moves closer to the device, the PC is evolving from a passive productivity tool into a more intelligent access point for new experiences," Ketan Patel, president of Personal Systems at HP Inc., said.
The investment is tied to five milestones covering the application's development, deployment, and wider distribution. The agreement allows HP to obtain up to 5% equity in Wubble.ai as those milestones are completed. The stages include developing the edge application, deploying it through eligible HP products, and expanding availability across additional markets and product categories.
The companies did not disclose how the potential stake will be divided among the milestones, when the targets must be completed, or what type of equity instrument will be used.
Licensing and regional rollout
Wubble.ai describes audio generated through its platform as royalty-free, although permitted uses vary by subscription tier. According to the company's licensing documentation, its commercial tier covers monetized content, client projects, broadcasting, advertising, and integration into paid products and services. The company separates personal, commercial, and enterprise usage rights across its subscription plans.
HP did not identify whether the complimentary three-month subscription includes personal or commercial usage rights. The applicable license will determine whether customers can use generated audio in paid campaigns, client work, monetized videos, games, or other commercial material during the offer period.
HP and Wubble.ai plan to introduce the service through a complimentary three-month subscription with eligible product purchases made between July 28 and October 30, 2026. The offer will cover selected HP OmniBook, HP All-in-One, OMEN, HyperX Omen, and HyperX gaming peripheral products.
The offer will be available in Singapore, Indonesia, the Philippines, Thailand, Vietnam, Malaysia, South Korea, and Australia. The companies did not disclose the subscription price after the three-month period or provide details about the plans available to customers who continue using the service.
Wubble.ai received engineering, business, and market-entry support while participating in HP Garage 2.0. The program was established to help startups test products and prepare them for commercial deployment. HP has since expanded Garage 2.0 to South Korea and is preparing to accept a third cohort in Singapore.