Paul Carvouni joins Salesforce as ASEAN leader

The former GM for Enterprise at Microsoft ASEAN will be responsible for driving the region’s growth strategy and building sales and operational excellence.

Salesforce has appointed Paul Carvouni as Senior Vice President and General Manager for ASEAN. The former GM for Enterprise at Microsoft ASEAN will be responsible for driving the region’s growth strategy and building sales and operational excellence, while accelerating the transformation of every ASEAN business into an agentic enterprise.

Salesforce continues to grow its presence in the region. With AI representing a US$ 1 trillion growth opportunity in the region by 2030, the vendor is committed to helping organizations capitalize on this wave by becoming agentic enterprises. By integrating humans, agents, apps, and data on a trusted, unified platform, organizations can leapfrog traditional digital transformation timelines to unlock unprecedented growth and innovation.

Carvouni’s appointment comes as Salesforce continues to build tremendous momentum in ASEAN, launching a new office in the Philippines in October 2025 in addition to existing offices in Singapore, Thailand, and Indonesia. Salesforce also recently announced the availability of Agentforce Service and Employee Agent in several ASEAN languages to serve local needs.

An accomplished senior executive with over two decades of leadership in technology companies including Microsoft and Riverbed Technology covering the Asia Pacific and ASEAN region, Carvouni brings a wealth of experience building and leading high growth teams in the region. He has successfully engineered growth at scale and consistently cultivated high performing teams to grow market leadership.

According to Arun Kumar Parmeswaran, Executive Vice President & Managing Director, South Asia, Salesforce, ASEAN is a vibrant and strategically vital region for the vendor. Given the agentic AI revolution that can vastly accelerate the region’s economic growth, Kumar believes that Carvouni possesses the exceptional pedigree and deep industry experience necessary to guide customers as they leverage agentic AI to transform their businesses.

“We have tremendous confidence in his ability to lead our ASEAN team and accelerate the success of our customers in becoming the intelligent, adaptive Agentic Enterprises of the future,” said Kumar.

"I am incredibly excited to lead Salesforce’s commitment to the ASEAN region. The AI revolution presents an immense opportunity for impact across every country, industry and segment, from SMBs to large-scale Enterprise & Public sector organizations. This region is primed for significant growth, and the mission is clear: to empower every customer to become an Agentic Enterprise and unlock unprecedented productivity and intelligence," commented Carvouni on his new role.

"I look forward to working alongside our talented team and extensive partner ecosystem to deliver the trusted AI, data, and CRM solutions that will fuel ASEAN’s next wave of innovation and growth,” he added.