Verena Siow is Regional President for SAP Asia Pacific

Verena Siow takes over the role from Simon Davies, who left SAP earlier this year to join Databricks.

SAP has named Verena Siow as its new President for the APAC region, effective immediately. Siow takes over the role from Simon Davies, who left SAP earlier this year to join Databricks.

A veteran in SAP with nearly 15 years spent in the tech company, Siow, who is based in Singapore, will focus on driving customer success, accelerating business transformation, and helping organizations across Asia Pacific realize the full value of their SAP solutions.

With almost three decades of technology sector experience, Siow has served in multiple capacities during her fifteen-year tenure at SAP, most recently as the Business Suite Leader at APAC, driving cloud growth and the end-to-end customer value journey.

Announcing her new role on a LinkedIn post Siow stated the Asia Pacific region is more than a market to her as its where she began her SAP journey and had the privilege of working alongside amazing colleagues, customers, partners and mentors who have shaped her career and her leadership.

“To everyone who has challenged, supported and believed in me along the way, thank you! I’m committed to paying that forward by championing the next generation of talent and inclusive leadership across our region,” she said.

Siow is also looking forward to the opportunity in the region for SAP.

“This is a defining chapter for business. AI is reshaping every industry, and organizations are fundamentally rethinking how they operate, innovate and create value. They need trusted partners who can help turn bold ambition into real business outcomes. That is the role SAP is uniquely positioned to play. Together with our customers, partners and ecosystem, we have the opportunity to bring the vision of the Autonomous Enterprise to life- combining AI, data and business applications to help organizations become more intelligent, more agile and more resilient,” she added.

Also commenting on the role is Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE. Raptopoulus stated that SAP’s business is fueled by accelerated AI innovation, underpinned by its purpose, people, and partnerships.

“Verena brings deep regional expertise, focus on customer success, and exceptional leadership to this important growth market,” Raptopolous said.

With SAP market units operating in Australia and New Zealand, Greater China, India, Japan, Korea, and Southeast Asia, SAP employs more than 50,000 people across 46 offices and SAP Labs locations in Asia Pacific.