Everpure’s Nathan Hall on growth in Asia as AI, neoclouds create opportunities

Everpure is seeing strong growth across Asia Pacific, driven by rising AI adoption and increasing demand for flash storage, with Japan, India and Singapore emerging as its strongest markets.

With organizations in Asia Pacific accelerating their AI journey, Everpure has seen a strong growth in the region, with Japan, India and Singapore among its top markets. According to Nathan Hall, Vice President and General Manager, Asia-Pacific and Japan, Everpure, one of the biggest opportunity the vendor is seeing is in Japan as enterprises in the country move from hybrid to flash at a much later pace compared to other countries.

“As AI and other technologies come out, flash is a requirement and Japan enterprises are now making that switch. India is a massive opportunity as well for Everpure just because of the overall market size and the growth of that market. We’re seeing a lot of digital native customers in India in the recent months,” said Hall.

Over in Singapore, Hall pointed out that while it is a small market, enterprises in Singapore are highly innovative, with support from the government seeing the demand from businesses there.

“We are in Singapore and Japan and we have been expanding. We're already looking at expanding on multiple fronts, but we have brought in significantly more people in multiple parts of the market including Singapore over the past year and I anticipate we'll do that again. We recently added a floor to our office in Japan about a year and a half ago and we're already looking at potentially additional space now,” Hall said.

While Singapore remains the hub for Everpure in the region, Hall pointed out that Japan is almost like the second hub for the vendor due to the increase demand for products and also personnel.

With regards to Everpure’s operations in China, Hall explained that Everpure has had a slight go-to-market change in terms of the routes to market of how it conducts business there.

“There hasn't been any material significant change in terms of how we do business and we've historically done business with both multinationals that are doing work in China and also Chinese companies. I think the only thing that's really changed there is we hired a specific distributor to help us but otherwise our business hasn't changed,” Hall said.

Interestingly, Hall also mentioned that there’s a different competitive dynamic with Chinese brands.

“Everyone sees that from a non-Chinese brand perspective but there's also a lot of opportunity. There are Chinese multinational companies that want to use multiple different types of products. There are non-Chinese multinationals operating in China that are the same. There's definitely a growth market there but our policy hasn't really changed. Our policy from my knowledge is not different than that of the other major US companies doing business there,” Hall stated.

Another area that is seeing a small but significant growth opportunity for Everpure is in neoclouds. Hall shared that this segment of customers has been growing quite a bit in the region lately, especially with increasing data sovereignty and regulatory requirements being implemented in more countries in the region.

“We do see it growing, and part of that also is where data becomes the most important thing, and the application is secondary to the primacy of data. That also makes many of the hyperscalers, potentially have a lot more ability to have mobility in applications. So now, being able to use a different neocloud is easier as an enterprise, if you have a modern application with a high degree of portability. And so, I think that that's creating more demand, because enterprises hate when they're locked into something. Whether it's Oracle, or VMware, or a major cloud provider, they want to have that flexibility. Neoclouds are providing that without the fear of as much lock-in,” Hall said.