Proofpoint Partner Network launch accelerates partner growth and profitability

The Proofpoint Partner Network will focus on enabling greater partner profitability and predictability as the vendor continues to deliver exceptional customer loyalty.

After months of planning, Proofpoint has finally unveiled the Proofpoint Partner Network, the cybersecurity vendor’s enhanced global partner program designed to help partners grow faster, strengthen their margins, and deliver greater value to customers.

According to Stan de Boisset, Senior Vice President of Global Channels at Proofpoint, the new partner program offers a simplified structure and enhanced investments aligned to how customers buy and how partners build sustainable, recurring business. It also reflects the vendor’s long-term commitment to partner-led growth, with deeper incentives, stronger deal protections, and expanded opportunities to build differentiated services around Proofpoint’s market-leading AI-driven platform.

“The Proofpoint Partner Network reflects how the market is evolving, built to help our partners win with stronger economics, clearer protections, and the tools they need to build successful, long-term practices around the most trusted human-centric security platform in the market. By aligning our investments to partner growth, simplifying engagement, and leading together in the agentic security era, we’re delivering a program that helps our partners win today and well into the future,” de Boisset said.

Prior to the launch of the new partner program, de Boisset shared with CRN Asia that Proofpoint’s new partner program will completely change the opportunity for partners, enabling them to be more successful at what they do.

As such, the Proofpoint Partner Network will focus on enabling greater partner profitability and predictability as the vendor continues to deliver exceptional customer loyalty, with a renewal rate of over 90% and many customer relationships lasting more than a decade, creating a strong foundation for recurring partner revenue.

There will be three new partner tiers introduced - Select, Elite, and Elite+. Each of these tiers recognizes partner investment and performance while providing clear paths to increased benefits and rewards. Middle- and top-tier partners gain access to NFR licenses, enabling hands-on learning, demos, and deeper technical expertise.

Renewed focus on profitability and predictability

Speaking to CRN Asia, Nelson Soon, Vice President of Channel Sales, Asia Pacific and Japan shared that Proofpoint’s partners are on the front lines of helping customers stay secure and resilient as work becomes increasingly human- and AI-driven.

“The Proofpoint Partner Network is built to help our partners lead this shift. By simplifying engagement, improving profitability, and expanding opportunities to build services on our AI-driven platform, we equip partners across Asia Pacific and Japan to tackle their customers’ most urgent security challenges,” Soon explained.

Taking a deeper look at the new program, the Proofpoint Partner Network builds on its customer growth and partner success with enhanced incentives for new customer acquisition and renewals, expanded co-investment through demand generation funds, and the introduction of data security investments to help partners capitalize on one of the fastest-growing areas of customer spend.

The program will also enable strengthened protections for partner-sourced and co-sell opportunities, along with incumbency protection at renewal, ensure partners’ investments are safeguarded across the full customer lifecycle.

To drive higher win rates, increased margins, and long-term account growth without adding vendors or complexity, the program is backed by advanced threat intelligence derived from trillions of signals each year, helping partners differentiate in a crowded market while addressing emerging risks in the agentic workspace where people and AI interact.

Pranay Anand, Managing Director, Technology Solutions for Singapore, NTT DATA, a Proofpoint partner believes the launch of the Proofpoint Partner Network highlights the importance of strong partner ecosystems in addressing today’s evolving human-centric and AI-driven threats.

“By combining Proofpoint's human and agent-centric security platform with NTT DATA's end-to-end Cybersecurity capabilities, full-lifecycle services and global reach with local expertise, we are well-positioned to deliver integrated security solutions and managed services to customers across the APJ market that will help them proactively reduce cyber risks, improve security controls and drive resilience,” Anand said.

Proofpoint is also expanding routes to market through the AWS and Microsoft Azure marketplaces, that unlock new opportunities across AI, data security, and services. Looking ahead to 2026, the program will further enable partners to build and scale security services, including health checks and certified deployment offerings, creating new, high-margin revenue streams.